A conversation with long-time multifamily industry veteran, the fabulous Shelley Watson, Executive Vice President of Operations of Morgan Group... discussing why, despite the industry’s focus on AI and automation, true competitive advantage comes from disciplined leadership, EOS implementation beyond the executive team, weekly scorecards, and the “Desert Island Test,” the power of Rocks and alignment, and how solving root issues through clarity and structure ultimately creates speed, freedom, and sustainable advantage. Multifamily's Next ...