A conversation with longtime multifamily industry veteran, the amazing Steve Sise, the Chief Operating Officer at Golub & Company... discussing the transformation of Chicago’s 44-story, 980,000-square-foot 30 North LaSalle through the City’s LaSalle Street Reimagined TIF Program, exploring why the building’s floorplate, elevators, and layout made converting the lower third into 349 apartments feasible, the operational and perception challenges of mixing office and housing, and how public-private partnership, sustainability, and adding residential density are reshaping the Chicago Loop into a more vibrant, resident-driven downtown.