A conversation with longtime multifamily industry veteran, he is a multifamily media icon, and the Chairman of the Multifamily Innovation Council, the fabulous Patrick Antrim, also the Founder and CEO of Nectarflow… discussing how AI tools like ChatGPT are transforming the renter journey, why operators must shift from SEO to AEO, how to stand out in a sea of identical marketing, and how AI can scale authenticity while staying rooted in timeless marketing truths like storytelling, trust, and emotional connection.