A conversation with a longtime multifamily industry veteran and a leading multifamily consultant, the fantastic Tasha Koopman... discussing how the post-COVID business model, delayed developments, and budget shortfalls are reshaping multifamily, with practical tips for operators on cutting costs, boosting occupancy through grassroots marketing, and building community with creative strategies like photo ops, crawfish boils, and scented resurfacing to stand out in a crowded market.